Stephen Rappaport, author Listen First!
Welcome to the Listen First! blog. The book published on April 12, 2011 officially. It’s available for from Amazon, other fine sites, and your local bookstore.
This blog will be a place for me to keep things updated, share stuff I find interesting, and encourage you to comment or contribute so that we can make it a site for listening thoughts, comments and advances that we all participate and share in.
I met Marshall Toplansky, Wise Window founder, at the AIMRI conference on April 27. We both got there early and had a few minutes to chat, along with Greenbook blog’s Lenny Murphy.
I’ve posted elsewhere that Lenny moderated a panel I was on, where I argued that for measurement to be meaningful, the measures had to derive from an underlying framework, model or theory. That line of discussion never meets with much success. In fact, when interviewing leading listening researchers for Listen First! I led with a question about which theory, model or framework they used. No one said they used one, insisting on practicality.
But Marshall had news: he had just sold Wise Window to KPMG. Why? Because KPMG sees an opportunity – to measure business results using social measurement in a disciplined way. And that means having a framework, theory or model.
It’s time to move away from “beauty contest” metrics to those that reflect meaningful business performance. What will you do?
Social media, localization, and mobile technology are changing the way marketing insights are conceptualized, collected and analyzed. Greenbook Blog’s Lenny Murphy moderated a panel that included:
- Charlie Rader, Digital Insights Tools Leader, Procter & Gamble
- Steve Rappaport, ARF Knowledge Solutions Director
- Andrew Jeavons, President, Survey Analytics
We explored a wide variety of topics including:
· What is SoLoMo? … . SoLoMo convergence and impact on brands … Measurement, Skills, and the Need for Frameworks and Theory … Implications of convergence for marketing and insight generation
Transcript is here, which includes slides and webinar video. Thanks to Dana Staley for posting.
Paul Mabray, CSO, Vintank
Startup Vintank created a new “varietal” in social media listening, focusing their company’s offerings exclusively on the wine industry. They aim to provide an integrated social commerce platform with listening at its center. A wine lover myself, I couldn’t resist the opportunity to ask Paul a few questions about their business, business model, social intelligence, commerce, measurement, social CRM and opportunities. Details of his company’s software and service levels are available here.
Steve: Vin Tank was new to me until recently, and is probably new to many of our readers. Tell us about the company.
Paul: VinTank is the wine industry’s predominant social listening and social CRM platform. We power over 4000 wine brands and listen to about 1 million to 1.5 million Continue reading
Tarcizio Silva
Tarcizio Silva is a Brazilian practitioner and authority on social media monitoring and listening, organizer of several e-books and a curator of the upcoming conference, Social Media Brazil. We recently had an email conversation that touched on several topics of interest to all listeners – basic knowledge, communication, engagement and financial metrics, and movements towards establishing listening as a discipline.
Steve: Your e-book -To Understand Social Media Monitoring published this past January. What are the trends and key business issues contributors discuss in the book?
Tarcizio: The e-book, which was released in January, is part of a collective series of publications on Internet and Social Media. Throughout the articles, the authors attempted to define the 22 main topics and questions for the reader to obtain a basic knowledge of Continue reading
Listen First! is appearing on reading lists recommended by industry authorities for being comprehensive, rich in examples, practical, applicable and hype-free.
Here are three of the best lists that recommend Listen First:
May 8, 2012
The Sentiment Analysis Symposium returns to NYC on May 8, 2012. This edition focuses on “what your customers are thinking, tweeting, blogging or posting.”
I had the opportunity, once again, to pose a few questions to Seth Grimes, the organizer and well known text- and sentiment analysis authority. Here they are:
These conferences keep growing. Have the topics and audience changed? How?
Seth> The symposium has grown quite nicely. That’s a testament to great speakers, a hot Continue reading
